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This web site has the following on the web site, "How do I help my students choose a university and course? How do I help my students apply to university? How do admissions processes work at leading universities? How do I help my students make the right choices for post-16 study? Events led by universities." We saw that the web site also said " Working with schools and colleges." It also said " How we work with teachers and advisers. Become an Advancing Access partner. Advancing Access provides a variety of CPD resources." The header had University of Birmingham as the highest ranking optimized keyword. It is followed by University of Bristol, University of Cambridge, and Cardiff University which isn't as ranked as highly as University of Birmingham. The next words advancingaccess.ac.uk uses is Durham University. University of Edinburgh was included and will not be seen by web crawlers.